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20-20 ME: The year of the Wellness Warrior

A look at which wellness trends will be big in 2023!


The whole world is taking a much more holistic approach to wellness this year, as we tackle our health from all sides and make more inclusive solutions. This is the year of the big digital detox, coffee boycotts, and mental health prioritization. Intrigued? These are the wellness trends to take with you into 2023.

1. Sleep Syncing

In need of a good night’s sleep? You’re not the only one. It was revealed in a study that we’re becoming increasingly sleep deprived, with 71 percent of South African adults not getting the recommended seven to nine hours of sleep each night. A lack of sleep is said to make you ‘metabolically groggy‘, making it harder for your body to process insulin and contributing to weight gain. While we can’t always get the desired amount of shut-eye each night, one of the ways we can save our body the stress of processing a lack of sleep is by adjusting our diets and nighttime routines. This will go mainstream as ‘sleep syncing, as the quest for a better night’s sleep continues, we’ll see circadian eating – switching from heavy evening meals to afternoon ‘light’ eating – grow in popularity. Not only will we avoid super heavy food late in the day, we’ll also see new sleep aid ingredients on the block like glycine joins our bedtime skincare lineup and a big tech switch-off before bed to avoid nightmares.’

2. Women’s wellness

We’ve been chipping away at the stigma surrounding women’s health and wellness for a few years now, but in 2023 we’ll be spotlighting conversations across all kinds of media. As Holland & Barrett explain, ‘Women’s wellness becomes big business: beyond the menopause, which was catapulted into the spotlight in 2022, we will become even more focussed on breaking taboos around broader women’s health issues such as endometriosis, polycystic ovary syndrome (PCOS) and fertility. This shift will be reflected in the products we see in the shops, particularly as nootropics and adaptogens make their way into products to support menstrual health.’

3. Gut-Brain Connection

In 2022, TikTok users set the internet alight with the claim that ‘hot girls have IBS’. This was a movement that allowed us to open up the conversation surrounding tummy trouble, discussing experiences and seeking out advice for the best ways to alleviate discomfort. The trend is set to flourish in 2023, with more of us looking for new ways to nurture our gut health.

There is a network of around 100 million neurons lining our gut. It is so extensive that many scientists refer to our gut as our “second brain”. This multitude of neutrons is called the enteric nervous system and produces more serotonin (our happy hormone) than our actual brain. This is why the gut-brain connection is key to maintaining good health and preventing disease.

Gut health is something I have personally worked on for the past seven years, its trial and error, to find out what works for you. No body is the same, its an adventure, enjoy it.

4. Incidental Exercise

A wellness trend that lets us fit exercise into work time? Sign us up. ‘Incidental exercise is an activity that takes place in small amounts, at various points throughout the day and, in today’s time-poor society, is a trend that continues to grow. Whats great about it is that it can often be included as a part of your daily living, which makes it far easier to fit into your everyday lives.

Incidental exercise can be as simple as getting off of the bus a few stops earlier and walking, increasing your speed when you’re walking to the shops, bounding up the stairs instead of walking, or squatting while you’re waiting for the kettle to boil.

5. Matcha Makeover

Some bad news for our caffeine-addict friends: coffee is out, and matcha is in. Switching your morning drink from coffee to matcha is a small but impactful change this coming year to help reduce stress, manage anxiety, and give your immune system a boost. This Japanese superfood green tea is set to be the morning energizer of 2023. ‘Matcha will give you your morning caffeinated buzz while boosting your health. In contrast, coffee can be damaging to your hormone health as it causes a spike in cortisol. The energy from coffee is quickly released over a two-hour time span, which can cause a crash, as opposed to matcha, which releases energy over a four to six-hour timespan, making it less likely to cause a sudden crash.

Matcha is also great for focus (helping you crush those new years goals), as it has an amino acid called L-Theanine that gives you calming alpha waves while making you focus – this is one of the reasons why matcha was used by monks before meditation for centuries. Another bonus is that matcha is full of antioxidants, which are great for boosting your immune system and preventing any seasonal colds.

6. EMDR Therapy

The mental health movement has become a huge part of our everyday lives and taking up space in mainstream media. The reduced stigma has made more of us seek out mental health treatments in recent years, but 2023 will see Eye Movement Desensitization and Reprocessing therapy (aka EMDR) become a huge wellness trend. EMDR is the next wave of treatment to hit the UK. A therapy that works very flexibly with problems that are deep-rooted.

This is recommended for anybody who may be seeing issues related to ongoing low self-esteem or anxiety, patterns of dysfunction in relationships, persistent low mood, or any issues that are clearly linked to trauma (historical or recent).’

7. Gender-Inclusive Beauty

And when it comes to the beauty products lining the shelves in stores, we’re about to see the boundaries separating men’s and women’s products blur. Gendered marketing will no longer be the priority; instead, brands will show off products that target specific concerns that are relevant to all. In 2023, more of us will encourage and welcome gender inclusivity in skincare and beauty. Everyone should feel welcome and included in self-care, and brands are taking notice of the demand for products that can be used by all genders.

8. Facial Yoga

A routine made up of massages and exercises that help to stimulate the muscles, skin, and lymphatic system around your facial area. It’s thought to soften and relax your facial muscles, relieving the visual signs of tension, stress, and worry. With facial yoga, it can have a nice effect similar to manual lymphatic drainage, reducing that build up lymphatic fluid you get overnight.

9. Digital Detox

South Aficans spend about 11 hours looking at screens each day. Our increased dependency on smartphones, tablets, and laptops is making many people reconsider their relationship with their electronic devices – and in 2023 this will give rise to the digital detox. We’re all becoming more aware of our screen time and the damage associated with being on our phones for endless hours. Screen time increased dramatically during the lockdown, but we haven’t seen a drop in this since the end of the pandemic. Everyone is waking up, and now the impacts of it are starting to unravel. More studies are being published about screen time, more celebrities are quitting social media – even iPhones send you notifications now to help you monitor your weekly app usage.

10. Mushroom Stacking

Mushrooms will continue to thrive across the wellness sphere in 2023, as we find out more about their uses and benefits. Medicinal mushrooms are continuing to take the wellness world by storm! Mushroom stacking is one of the latest buzzwords, referring to combining medicinal mushrooms with other adaptogens and antioxidants (stacking) to enhance the benefits. This trend explores the stacks which work particularly well together and why.



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