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The Foundation Series: Different Textures

Updated: Oct 2, 2023

Selecting the right consistency or texture of foundation is just as important as choosing the right shade...combined they are your absolute starting point for success!

Learn how to apply your makeup to suit your face, time and budget.


Even Skin Tone

Liquid foundation provides a smooth, even base for your makeup. It can help to conceal blemishes, redness, and uneven skin tone.

Buildable Coverage

It allows for customizable coverage. You can apply a thin layer for a natural look or layer it for more coverage, making it versatile for different occasions.


Liquid foundation is easy to blend into the skin, creating a seamless finish. It’s particularly effective when using makeup brushes, sponges, or fingers.

Variety of Finishes

Liquid foundations come in various finishes, including matte, satin, and dewy. You can choose one that suits your skin type and desired look.



Cream foundations are often more moisturizing than other types of foundations. They can provide a dewy, hydrated look, making them ideal for dry or mature skin.


They offer excellent coverage, making them effective at concealing imperfections, blemishes, and uneven skin tone. Cream foundations are often chosen for their ability to provide a flawless finish.


Cream foundations blend easily into the skin, giving a natural and seamless appearance. They work well with makeup brushes, sponges, or fingers.


Cream foundations allow for buildable coverage. You can apply a thin layer for a lighter look or layer it for more coverage, making it versatile for various makeup styles.

Suitable for Dry Skin

Cream foundations are often recommended for individuals with dry or sensitive skin, as they provide added moisture and can prevent a cakey appearance.


You can mix cream foundations with other products like moisturizers or highlighters to create a custom foundation shade or finish.



Stick foundations are compact and easy to carry, making them ideal for on-the-go touch-ups and travel. Their solid form eliminates the risk of spills or leaks.

Precise Application

The stick format allows for precise application. You can apply it directly to the areas that need coverage, such as blemishes, redness, or under-eye circles, without the need for additional tools.

Quick and Convenient

Stick foundations are quick and convenient to use. They require minimal blending, which can save you time in your makeup routine.


Because they are in solid form, stick foundations are TSA-friendly and won't count toward your liquid allowance when flying.


Stick foundations can also be used as concealer or contour, providing additional versatility in your makeup routine.


Matte Finish

Most powder foundations provide a matte finish, which can help control excess shine and oil throughout the day. This makes them suitable for people with oily or combination skin.

Quick Application

Applying powder foundation is quick and straightforward. A few swipes with a brush or sponge can provide even coverage.

Minimizes (the appearance) Pore

Powder foundation can help minimize the appearance of large pores, creating a smoother complexion.


Many powder foundations have long-lasting formulas that stay put for extended periods, reducing the need for frequent touch-ups.


Powder foundations are often non-comedogenic, meaning they are less likely to clog pores or contribute to acne breakouts.

Setting Makeup

Powder foundation can be used to set liquid or cream makeup products, helping them stay in place and prevent creasing.


Versatile Application

Cream-to-powder foundations start as a creamy texture, which allows for smooth and easy application, similar to cream foundations.

Creamy Hydration

Initially, they provide the hydration and dewy finish typical of cream foundations, making them suitable for those with dry or mature skin.


These foundations often have long-lasting formulas that stay in place for extended periods, reducing the need for frequent touch-ups.

Blurring Effect

Some cream-to-powder foundations offer a blurring effect, which can help create a more flawless complexion.


Natural Ingredients

Mineral compact powders typically contain natural ingredients which are less likely to irritate the skin or cause breakouts, making them suitable for sensitive skin types.


They feel lightweight on the skin, allowing for a breathable and comfortable makeup experience, making them ideal for daily wear.

Buildable Coverage

Mineral powders offer buildable coverage, from sheer to full, giving you control over the level of coverage you want.

Natural Sun Protection

Some mineral powders contain sun-blocking minerals like zinc oxide and titanium dioxide, offering added sun protection, although it should not be your sole source of sun protection.


Mineral powders are often non-comedogenic, meaning they are less likely to clog pores or cause acne breakouts.

Blurring Effect

Mineral powders can create a blurring effect, which can help minimize the appearance of fine lines and imperfections, providing a smoother complexion.

No Harsh Chemicals

They often lack harsh chemicals, fragrances, or preservatives that can be found in traditional makeup products, reducing the risk of skin irritation.


No Mess

Air cushion makeup eliminates the mess associated with traditional liquid foundations. The product is sealed within the compact, reducing the risk of spills or leaks.

Natural Finish

It typically provides a natural, dewy finish, giving your skin a fresh and healthy glow without appearing too matte or overly dewy.

Ease of Application

Air cushion makeup is easy to apply with the included sponge or puff, making it suitable for beginners and those with a busy lifestyle.

Versatile Usage

Air cushion makeup can be used as a stand-alone product for a simple makeup routine or as a makeup base before applying other products for a more polished look.

Skincare Benefits

Some air cushion compacts contain added skincare ingredients like antioxidants, vitamins, or ingredients that may offer skincare benefits over time.

Overall, your choice of foundation comes down to personal preference, skin type, and the desired finish and coverage. It's always a good idea to test out different types of foundation and see what works best for you.


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